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ID28
NameRecording a Decade of "Service and Progress" (1926-1936)
TitleRecording a Decade of "Service and Progress" (1926-1936). Self-promotional booklet published for the tenth anniversary of the China Commercial Advertising Company
Title [cn]“近十年中国之广告事业”(中央文). 上海商业储蓄银行有关集美,远东商务,美灵登,上海美术,金亚,光明霓虹,联合,华商等广告公司的调查资料
Year1936
AuthorChina Commercial Advertising Company
CollectionQ series
Reference NumberSMA, Q275-1-1840-37, Q275-1-1840-1
Repository typeArchive
Description

Self-promotional booklet published for the tenth anniversary of the China Commercial Advertising Company (CCAA) in 1936. Includes articles by foreign and Chinese journalists, businessmen, advertising professionals and diplomats, as well as a list of CCAA's clients, associates in China and abroad, assorted with a map of CCCA network in China. Originally published as a bilingual edition (English/Chinese).

According to C.P. Ling, the purpose of the brochure is two-fold: to commemorate the tenth anniversay of the founding of the China Commercial ADvertising Agency and to record an important mileestone in the history of the progress of modern advertising in China. (Source: "China's Progress in Advertising", China Weekly Review, Jan 2, 1937). 

Keywordsadvertising ; agency ; China ; Commercial ; anniversary ; booklet ; self-promotion ; directory ; client ; associate ; map ;
SubjectAnniversary
LanguageEnglish, Chinese
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CCAA_RecordServiceProgress_1936.pdf (27.32 Mo)

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