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Archive
ID30
NameAdvertising in Shanghai
TitleAdvertising in Shanghai
Year1932
AuthorBlack, Ernest J., American Vice Consul
CollectionNARA, General records of the Department of State (RG59)
Sub collectionConsular Trade Reports
Reference NumberBox 948
Repository typeArchive
Description

Index

Introduction

History

Foreign language advertising

  • Newspapers
  • Magazines
  • Billboards
  • "Neon" Signs
  • Rickshaws
  • Car crads
  • Directories
  • Radio
  • Services
  • Advertising agencies

Chinese language advertising

  • The field
  • The people
  • The language
  • Advertising
  • Chinese agencies 
  • Media 
  • Publications
  • Wall painting, posters,  billboards
  • Samples
  • Direct mail
  • Calendars
  • Car Cards
  • Neon signs
  • Advertising copy
  • Radio advertising

Reactions

Distribution

Resume

Confidential - Sourecs of Information

Appendix I 

Appendix II

Appendix III 

Comment

73 pages, includes 3 appendixes (lists of agencies, publications, municipal regulations)

Keywordsconsular trade report ; advertising ; agency ; media ; newspaper ; outdoor ; radio ; directory ;
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RG59-CTR-box875-Advertising-Black_1932.pdf (168.15 Mo)

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