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ID481
NameBata Shoe Company plans for the first chain-store system for China
TitleBata Shoe Interests Plan First Chinese Chain Stores
Year1933
AuthorRobison, H.D., Trade Commissioner, Shanghai; Butman, Arthur B. Chief, Shoe and Leather manufactures division
CollectionNARA, General records of the Bureau of Foreign and Domestic Commerce (RG151)
Sub collectionRecords Relating to Commercial Attaches' Reports, China (Shanghai, Mukden), 1933, Box 117
Reference NumberEntry 14, Box 117
Repository typeArchive
Description

Economic and Trade Notes. Shanghai, China. February 15, 1933 - 6p

Note from Trade Commissioner Robison entitled "Bata Shoe Company Plans Chain-Store System for China" enclosing Bata Shoe's detailed project for the establishement of a chain store system by which they expect to sell one million paris of shoes a year. 

Bata Shoe Interests Plan First Chinese Chain Stores - 5p 

European Concern Enters Field with Program for Great Expansion Selling 1,000,000 pairs a year.  Product Priced Low. (The Shanghai Evening Post & Mercury, Mondary February 18, 1933). 

  • General Expansion Planned
  • A Million a Year
  • South Already Covered
  • British Factory Projected
  • All Shoes Imported
  • Shoe for Depression
  • Middle Class Product

 

Comment

Records Relating to Commercial Attaches' Reports, China (Shanghai, Mukden), 1933, Box 117, folder "Shanghai - Trade Notes, Feb. 1933", p.99-104

 

Keywordsreport ; commercial attache ; special ; Shanghai ; trade ; chain store ; shoe ; leather ; newpaper ; import ; British ; depression ; middle-class ;
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