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ID786
NameDistribution of Coca-Cola in Australia
TitleCompany to distribute Coca-Cola in Australia. Sale of Coca-Cola in Australia
Year1928
AuthorBaldwin, Trade Commissioner, Melbourne, Australia; Wulfert, M.A., Specialist, Foodstuffs Division; Peabody, S.R., Trade Commissioner, Melbourne, Australia;
CollectionNARA, General records of the Bureau of Foreign and Domestic Commerce (RG151)
Sub collectionBeverages 353, Soft Drinks (General - France)
Reference NumberEntry 1, File Class 353, Box 1601
Repository typeArchive
Description

Correspondence dated October - November 1928 in connection with the formation of a company to bottle and distribute Coca-Cola products in Australia: 

  • Cable dated October 8, 1928, from the American Commercial Attache in Melbourne, Australia, reporting on two local advertising professionals' desire to organize a company to bottle and distribute Coca-Cola first in Victoria, and subsequently in all Australi under exclusive arrangement - 1p
  • Letter dated October 16, 1928, from the Foodstuffs Division to the Bureau's New York District Office, on the subject of "Company to distribute Coca-Cola in Australia" - forwarding the cablegram received from the Trade Commissioner Baldwin in Melbourne, and requesting that the New York office contact the Coca-Cola Company in Atlanta - 1p 
  • Letter dated October 24, 1928, from the Coca-Cola Export Company, New York, to the Foodstuffs Division - 1p 
  • Reply dated October 20, 1928, from the Foodstuffs Division to Trade Commissioner in Melbourne, on the subject of "Sale of Coca-Cola in Australia" - 1p 
  • Radiogram dated October 30, 1928, from the Trade Commissioner in Melbourne, on the subject of "Re twelve from melbourne" - 1p 
  • Letter dated October 30 1928 from the Foodstuffs Division to the Communications Section - 1p 
  • Letter dated November 8, 1928, from the American Trade Commissioner S.R. Peabody in Melbourne, Australia, on the subject of "Representation of Coca-Cola Company" - informing that J.S. Larkin and J.B. Faulkner will negotiate franchise agreement directly with the Coca-Cola Company - 1p 
  • Radiogram dated March 16, 1929, from the Trade Commissioner in Melbourne, on the subject of "Re Foodstuffs Letter Oct 30th re Cocacola" - 1p 
Comment

Beverages 353, Soft Drinks (General - France), Box 1601, folder "Beverages - Soft Drinks - Coca Cola - 1925-1928, 1929-1942" - p.113-114, 118-122, 125, 136

Keywordsfoodstuff ; beverage ; soft drink ; soda ; representation ; Australia ; bottling ; distribution ; advertising ; franchise ;
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