Illuminated clock advertising Ruby Queen cigarette

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Description

Image ID	34422
Title	Illuminated clock advertising Ruby Queen cigarette
Year	1938
Date	September 1938
Estimated period	1938-1943
Collection	Virtual Shanghai
Location	Shanghai
Image information
Image type	Black and white photograph
Material form of image	Paper
Note(s)	Image extracted from the Chinese-language advertising handbook written by Wu and Zhu (Wu, Zhu, 1946 : 288) Date based on paper in the China Press (4 September 1938): "Monster neon sign reveal faith in city" (Beehive" light display). Location : corner Yu Ya Ching Road & Edward VII Avenue.
Keyword(s) [en]	advertisement ; sign ; bus ; bicycle ; crossroad ; cigarette ; Ruby Queen ; night
Keyword(s) [fr]	publicité;enseigne;bus;bicyclette;vélo;croisement;route ;
Reference
Related Image	Neon-light spectacular advertising Beehive woolen goods Illuminated clock advertising Ruby Queen cigarette and neon light sign advertising B.B. Behive
Advertising
Advertiser	BRITISH-AMERICAN TOBACCO COMPANY (CHINA), LIMITED (B.A.T.) W.D. & H.O. WILLS [IMPERIAL TOBACCO GROUP]
Environment
Sector	L 1
Type of medium	Advertising station, Advertising complex
Estimated moment	night
Discourses
Language	Chinese, English