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Press
ID117
TitleAdvertisement for Ever-ready blades published in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page19
Location on pageHD
Area CodeC1
ACTORS
Business sectorH 2
Advertiser
DISCOURSES
Textual elements

常備刀片

請用「常備」刀片以為更佳更多之剃鬚

「常備」刀片。耐用經久。過勝別種。堅韌鋒利。實係精純鋼質。不致脆薄易壞。不但剃削佳妙。而且一片可有更多之次數。殊性經濟之至。請今日即購一盒而用之。

購時請認明此老人頭牌此為真正 常備 刀片之標記

上海江西路三六七號 華商新華行獨家經理

Ever-Ready Blades

Visual elements

(B1) Realistic/detailed image of the packages (to help the consumer to authenticate the original brand)

(B2) Logo/trademark : head of an "old" (bold) man (老人頭牌 laoren toupai) (zoom on the head to help the consumer to authenticate the original brand)

(B3) Illustration (situation) : bold and smiling Western man shaving before a mirror

(B4) External plain (double) border ;

(B5)Iinternal lines to separate the various parts of the copy

Appeal

Beauty, economic

LanguageChinese, English
Comment

(A2) Slogan : the more you shave, the more good-looking you are

(A3) Rational style : describes the qualities and materials of the product (solid, durable, economic), can be used several times

Warning against imitations ; please authenticate the original/genuine trademark (老人頭牌 laoren toupai ; 標記 biaoji)

Keyword(s)Newspaper, press, Shenbao, hygiene, beauty, appearance, durable, economic, slogan, rational, metal, solid, quality, beard, mustache, man
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