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Press
ID122
TitleAdvertisement for Taoshuntianguan (Japanese face beauty lotion) in the newspaper Shenbao in 1914
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1914
MonthJanuary
Day (number)7
SPATIAL ENVIRONMENT
Page14
Area CodeE1
ACTORS
Business sectorB 1, H 1, H 2
Advertiser
DISCOURSES
Textual elements

根治暗瘡 美顔水

品質効驗俱冠于世界已爲各界所承認之

日常用之誰愁人美貌麗質不如此

美顔水 面  頑癬 汗疹 膚裂 烟氣 雀斑 蛟臭虫之時 治皮膚諸等病  色增艶美 皮膚生光澤

  售所 大日本大阪 桃谷順天館

美顔水 根治暗瘡藥 大日本大阪 自造總發行所 桃谷順天館

 

Visual elements

Photographies of man and woman treated by the product as evidence

 

Appeal

Health, beauty, universality

LanguageChinese, Japanese
Comment

Exageration :

  • popular everywhere
  • worldwide reputation
  • legendary dragon
  • make the skin emit light (皮膚生光 pifu shengguang)

Rational : description of disease (skin, acne), use of photography as evidence

 

Brand: 美顔水

Product: 根治暗瘡藥

Advertiser : 桃谷順天館 (Osaka, Japan : 大日本大阪)

Keyword(s)press, newspaper, Shenbao, beauty, health, hygiene, face, skin, acne, female, male, man, woman, Japan
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