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Press
ID125
TitleAdvertisement for Holland China Handels Compagnie "Monastery" pills in Shenbao, 1914
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1914
MonthJanuary
Day (number)7
DayWednesday
SPATIAL ENVIRONMENT
Page3
Area CodeD9
ACTORS
Business sectorH 1
Advertiser
DISCOURSES
Textual elements

全球無雙補腦聖藥修道院丸藥

永遠治愈各種腦系之症如激烈頭痛 神經昏亂 寒熱頭暈 發癇失眠 胃口失調 無端生懼 精力衰弱等病 請觀以下證書便知其效江西吳城黄永笙君來函云余患激烈頭痛之症已歷十有餘載醫云此因操勞過度憂慮太甚所致服藥罔效夜間不能安睡困頓不堪胃口全失背部作痛遇人遇事均生畏心有時因腦筋撃刺而致四肢抽搐後服補腦聖藥修道院丸藥僅服一瓶即覺有效余現完全獲愈如得復生修道院丸藥中國各處藥房均有出售價目每瓶一元五角 每半打八元五角

總經理處上海四川路七八號 好時洋行R217

修道院丸藥

Appeal

Health, magic, panacea, superlative

LanguageChinese
Comment

Brand name : 修道院丸藥 (Xudaoyuan wanyao) (Monastery pills)

Advertiser : Holland China Handels Compagnie, N. V.  好時洋行 (Haoshi yanghang)

Exaggeration (quanqiu wushang bunao shengyao : universal unrivalled panacea]

Rational :

  • health appeal (description of diseases and effects)
  • invitation to authenticate the original brand (證書 zhengshu)
  • Testimonial (letter) by an ordinary (elite) man from Jiangxi, Wu city (來函 laishan : letter) called Huang Yongsheng (jun) who suffered from headache and abdominal tumor, excessive anxiety, fatigue and insomnia,
Keyword(s)press, newspaper, Shenbao, health, people, crowd, panacea, superlative, magic, universal, exaggeration, rational, testmonial, foreign, dutch, headache, brain, fatigue
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