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Press

ID	127
Title	Advertisement for Toa & Company's eye serum in the Shenbao in 1914
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1914
Month	January
Day (number)	7
Day	Wednesday
SPATIAL ENVIRONMENT
Page	14
Area Code	E1
ACTORS
Business sector	H 1, H 3
Advertiser	TOA & COMPANY
DISCOURSES
Textual elements	光明眼科日月水!!請試用而知其靈效　眼科　東亞公司日月水此藥係於日本第一著名眼科醫學博士井上通泰先生應用最新學理實驗許多眼病講究多年而所發明之者此故此日月水靈驗卓絕有推雲摩翳之功磨暗還明之效夙爲紳商各界所信賴患眼疾者切勿漠然視之主治效用　眼脂眼赤。迎風流淚。視物不明。眼臉糜爛。砂塵入目。傳染病眼。目睛受損。瞳人上翳。眼内生痒以及疲勞等症。價目　洋六角　洋二角四分　洋一角二分各處著名藥房並洋廣貨號均有代售就近購取爲荷　發行所　上海河南路東亞公司
Appeal	Health
Language	Chinese, Japanese
Comment	Rational : description of the product qualities, story of the invention, manufacturer (Japan), latest scientific method, be aware of imitation Exageration : the first, top, number one ; famous all over the world Brand name : 光明眼科日月水 (Guangming yanke riyueshui) Advertiser : TOA & COMPANY 東亞公司 (Dongya gongsi)
Keyword(s)	press, newspaper, Shenbao, health, elite, man, male, eye, serum, optical, moustache, hat, Japan, story-telling, imitation, trademark, exageration

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