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Press
ID127
TitleAdvertisement for Toa & Company's eye serum in the Shenbao in 1914
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1914
MonthJanuary
Day (number)7
DayWednesday
SPATIAL ENVIRONMENT
Page14
Area CodeE1
ACTORS
Business sectorH 1, H 3
Advertiser
DISCOURSES
Textual elements

光明眼科日月水!!請試用而知其靈效 眼科 東亞公司日月水

此藥係於日本第一著名眼科醫學博士井上通泰先生應用最新學理實驗許多眼病講究多年而所發明之者此故此日月水靈驗卓絕有推雲摩翳之功磨暗還明之效夙爲紳商各界所信賴患眼疾者切勿漠然視之

主治效用 眼脂眼赤。迎風流淚。視物不明。眼臉糜爛。砂塵入目。傳染病眼。目睛受損。瞳人上翳。眼内生痒以及疲勞等症。

價目 洋六角 洋二角四分 洋一角二分

各處著名藥房並洋廣貨號均有代售就近購取爲荷 發行所 上海河南路 東亞公司

Appeal

Health

LanguageChinese, Japanese
Comment

Rational : description of the product qualities, story of the invention, manufacturer (Japan), latest scientific method, be aware of imitation

Exageration : the first, top, number one ; famous all over the world

Brand name : 光明眼科日月水 (Guangming yanke riyueshui)

Advertiser : TOA & COMPANY 東亞公司 (Dongya gongsi)

Keyword(s)press, newspaper, Shenbao, health, elite, man, male, eye, serum, optical, moustache, hat, Japan, story-telling, imitation, trademark, exageration
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