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Press
ID146
TitleAdvertising for "Partridge" children food (宏興鷓鴣菜 Hongxing zhegucai) in the Shenbao in 1941
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1941
MonthFebruary
Day (number)3
SPATIAL ENVIRONMENT
Page6
ACTORS
Business sectorH 1
Advertiser
DISCOURSES
Textual elements

宏興鷓鴣菜 擅驅腸蟲

小孩每因飲食不潔且喜吃雜食故多患有腸蟲必致身體日漸瘦弱雖食量頗大亦不肥壯蓋所吃之物俱爲腸蟲所吸收以致面黄肌瘦腹部脹實毫無活潑之態極有碍於身體發育殊覺可畏故患有蟲疾者須服以兒科專藥鷓鴣菜則可將腸蟲驅除自然面色紅潤發育生肌體質强壯精神暢旺功效甚偉舉世皆知即無蟲或無病者服之亦可防蟲而却病也

各處均售 滬粵港 宏興大藥房出品 滬行上海南京路

Visual elements

Opposition entre un enfant en pleine santé (nourri par 宏興鷓鴣菜) et un enfant sous-nutri : joue doublement sur la peur et l'appétit, le child appeal et le contre appeal.

Appeal

Child, fear, health

LanguageChinese, English
Keyword(s)Health, child, food, nurishment, shenbao, newspaper, press
Image

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SB1941_02-03-06_Children.png (294.81 ko)

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