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Press
ID148
TitleAdvertisement for Anglo-Chinese Dispensary Children's Pastilles (小兒疳積糖 Xiao'er ganjitang) in the Shenbao in 1914
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1914
MonthJanuary
Day (number)7
DayWednesday
SPATIAL ENVIRONMENT
Page11
Area CodeB10
ACTORS
Business sectorH 1
Advertiser
DISCOURSES
Textual elements

請看疳積糖之内容 小兒疳積糖 [Xiao’er ganjitang] [Children’s candies]

原方傳自西國數十年暢行中土福幼之功良非淺鮮按原方所以靈驗者内有主藥一種善殺圓蟲故患疳積者服之無不立卽消化概自近年以來此藥之價遞年飛漲專事牟利之家因此或將主藥減少而以普通殺蟲之藥代之尤甚者純以最毒烈之攻瀉藥配製而置原方主藥於不用豈知藥性各有專長西國方書同一殺蟲之品有殺微生蟲者有殺扁蟲者有殺圓蟲者斷乎不能通用况疳積自有要藥爲君今用毒藥攻瀉不切病源徒傷腸胃而購者不知往往誤服致令無辜幼穉釀成性命之憂興念及此能不寒心本藥房自顧從不以僞藥害人固無庸辯白惟當此眞僞難分不得不將内容披露事關生命嫌怨亦所不辭今本藥房監製之疳積糖已將從前式樣重新改換以見與衆不同庶購者有所辨别此非壟斷圖利不過自保天良而已區區存心尚祈

公鑒

聲明

式如梅花 中央藥房製 色粉紅 疳積糖殺蟲片

式如寳塔 中英化塔餅 色粉紅 化塔餅 殺蟲片

從前舊式之樣今已取消此兩種新改之樣請爲注意 上海中英大藥房廣告

Appeal

Health, Child

LanguageChinese
Comment

Rational appeal

  • suitable for children
  • testimonial ?
  • description of the product qualities, effets, uses
  • manufactured after Western methods
  • comparison with an insecticide which killed insects as the medicine will kill the disease
  • be aware of imitation ; authenticate the trademark
Keyword(s)Newspaper, press, Shenbao, trademark, imitation, counterfeit, child, testimonial, rational, insecticide, poison, comparison, West
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