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Press
ID191
TitleAdvertisement for Santal Midy in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page16
Location on pageBG
Area CodeC2
ACTORS
Business sectorH 1
Product typeMedicine
Advertiser
DISCOURSES
Textual elements

請服 山得爾彌地

法國山得爾彌地為治療淋濁之聖藥。成分精粹。應用科學方法配製而成。功効最着。弛名最久。無論對於急性亞急性及慢性淋濁。均可保証治愈極速。完全斷根。但有須請認明者。山得爾彌地每丸之上。均印有為記。無此記乾。必 偽品。服法注意 初服每小時一丸厯兩日夜不息以後五天每天服四丸、服藥期內宜節勞靜養、忌進燥熱食物、尤須戒絕房事。

華商新華行獨家經理上海江西路三六七號

全國各地中西藥房均有出售

MIDY FRERES

Visual elements

(B1) Realistic and detailed image of the package, showing the brandname  in French (to help authenticate the original trademark and avoid imitations)

(B3) Negative illustration (counter-woman appeal) : woman hugged by a snake to express danger

Appeal

Health, woman, fear, rational

LanguageChinese, English, French
Comment

(A3) Long rational/educative text : product qualities and effects, warning against imitations (authenticate the trademark), how to use the product

Keyword(s)santal midy, veneral disease, woman, anti-appeal, danger, snake, negative, fear, menace, nude, male, female, sex, trademark, package, counterfeit, imitation
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