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Press
ID205
TitleAdvertisement for Black man towel (黑人毛巾 heiren maojin) in the Shenbao, Jan 1, 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page7
Location on pageBGC
Area CodeA1
ACTORS
Business sectorB 2, H 2
Product typeTowel
Advertiser
DISCOURSES
Textual elements

黑人毛巾

新時代毛巾 董世無雙 無出其右

Visual elements

(B1) No image of the product/package, which may be a source of confusion (especially with other products using the same black face pattern)

(B3) Ironic illustration showing a black man wearing a white smile. This image plays on black/white contrasts and directly refers to the brand name. The black man embodies the brand/product itself. This black face appeared to be a usual/recurrent and popular pattern in advertising at the time, used for various types of products (Darkie toothpaste, Blackman cigarette).

(B5) Strong contrasts (black/white)

Appeal

Hygiene, comic

LanguageChinese, English
Comment

Almost entirely visual advertisement

Keyword(s)towel, press, newspaper, Shenbao, black, man, hat, color, rational, emotional, comic, smile, ironic, top-hat, contrast, white, pattern, chemical, hygiene
Image

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adPress_ID-205_No-01.jpeg

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SB1949Jan1-7_H2_HeipaiMaojin.png (75.25 ko)

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adPress_ID-205_No-02.jpeg

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- type: image/png

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adPress_ID-205_No-03.jpeg

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SB1949Jan1-7.png (272.72 ko)

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- type: image/png

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