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Press
ID251
TitleAdvertisement for Tiger Balm (虎標萬金油 Hubiao wanjingyou) and Eight Immortals pills (八卦丹 baguadan) in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page11
Location on pageD
Area CodeD5
ACTORS
Business sectorH 1
Product typeTiger Balm
DISCOURSES
Textual elements

凍瘡只怕虎標萬金油

手足發紅發養。或痛或腫時。於早晚以熱水洗後。即以此油搽之。預防凍瘡。可將此油時搽手足兩處。用過者。都知其功效偉大!未用者。請試用之!

八卦丹散寒止咳 頭痛粉逢痛必止

Visual elements

No illustration. Play on typography (3D Chinese characters)

 

Appeal

Health

LanguageChinese
Comment

Double advertisement for Tiger Balm (against skin problems) and Eight Immortals pills (八卦丹 baguadan) to suppress cough. The product advertised is unclear. The name of the company is unkown.

Rational style: description of the product qualities, effects, how to use it

Emotional : exclamation point to attract attention and incitation to use the product

Rough Google Translation : Hand, foot and red hair. Or pain or swelling. In the morning and evening to wash with hot water. That is the paint on the oil. Prevent frostbite. This oil can be painted when the hands and feet. Used by. All know its great effect! Not used. Please try it! Eight Diagrams Dan cold and cough, headache, pain will stop the pain.

 

Keyword(s)Newspaper, press, Shenbao, rational, exclamation, punctuation, 3D, typography, tiger balm, animal, tiger, emotional, pill
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