Appeal to various senses, especially:

• touch: texture (質地 zhidi), softness (輕 qing), tender (嬌 jiao), smooth (滑 hua), moisten (潤 run), delicate (白嫩 bainen), greasy 油光 (youguang), sweat (汗 han) ; thin/slender (細 xi); uniform/evenly distributed (勻 yun)
• odour : frangrant (香 xiang), perfumed (芬芳 fenfang), sweat (汗 han)
• sound/hearing : 韻 (yun)
• sight: color and luster 色澤 (seze), colorful/gaudy 艷 (yan), beauty/embellish (美化 meihua), ugly woman (媸 chi); dark and gloomy (晦暗 hui'an); uniform/evenly distributed (勻 yun)

Reference to time :

• Long life, durable: 耐久 (naijiu) (to slow the ageing process?)
• Modern package : 裝璜摩登 (zhuanghuang modeng)

Negative appeals : list of unwanted effects/aspects : ugliness (媸 chi) ; wrinkles (皺紋 zhouwen) ; freckles 雀斑 (queban) ; pimple/acne 粉刺  (fenci) ; moles (黑痣 heizhi) ; sweat (汗 han) ; greasy 油光 (youguang) ; dark and gloomy (晦暗 hui'an);