254 | MADS

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Press

ID	254
Title	Advertisement for 三〇三白濁丸 (303 Gonorrhea pills) in the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	11
Location on page	HG
Area Code	A6
ACTORS
Business sector	H 1
Product type	Gonorrhea pills
Advertiser	YUANCHANG STORE
DISCOURSES
Textual elements	德國三〇三白濁丸世界公認唯一靈藥獨一無二特效靈藥勿論急性慢性五淋白濁一盒斷根婦女白帶尤見奇功上海福州路九號元昌行總各大葯房均有經售
Visual elements	Images of the package Studied typography (shivering/straight, thin/thick characters) Strong contrast (black/white)
Appeal	Health, threat,
Language	Chinese, English
Comment	Hyperbolic (panacea, world-wide reputation) Rational: claimed German manufacturing process
Keyword(s)	Newspaper, press, Shenbao, health, woman, german, gonorrhea, vagin, female, veneral, threat, rational, hyperbolic, exaggeration, three, number, rational

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