Rational text pointing out the main characteristics of the product

• Reputation of the company
• Scientific precision, exactness, accurate and standard time : 準確 (zhunque), 詳細 (xiangxi (detail, minute), immediate (當即 dangji)
• Robustness, solidity (厚實 houshi)
• Beauty, delicate as a jewel : 精美 (jingmei), gold and precious metals (金 jin), diamond (鑽 zuan)
• Convenience : pocket-size 表 (biao) (wrist or pocket watch)

Methods of ordering and selling : catalog (目錄 mulu) and mail/letter (函  han)