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Press
ID277
TitleAdvertisement for J. & F. Martell Brandy Cognac in the Shenbao in 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page16
Location on pageBG
Area CodeB3
ACTORS
Business sectorL 2
Product typebrandy, cognac
Advertiser
DISCOURSES
Textual elements

麥退而白蘭地洒 [Maitui’er bailandi jiu] [J. & F. MARTELL BRANDY COGNAC]

麥退而 牌三星白蘭地酒此酒純用法國著名葡萄蒸溜釀成遠年久陳實爲全球第一白蘭地酒性醇味美氣香質純常飲之可袪一切意外之病嚴冬盛暑飲之尤宜賜顧諸君請認明藍牌三星及英文名稱總經理上海英商源和有限公司

Visual elements

Realistic images of the bottle

Faithful reproduction of the trademark to help the consumer to authenticate the original brand

 

Appeal

Taste, quality

LanguageChinese, English
Comment

Hyperbolic : the best brandy

Rational : injonction to authenticate the original trademark, description of product qualities (taste, smell, fragrance) but no health apeal

Emotional : taste appeal

Keyword(s)Newspaper, press, Shenbao, taste, smell, odour, fragrance, arome, trademark, bottle, imitation, authenticity, superiority, quality, sense, sight
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