麥退而白蘭地洒 [Maitui’er bailandi jiu] [J. & F. MARTELL BRANDY COGNAC]
麥退而 牌三星白蘭地酒此酒純用法國著名葡萄蒸溜釀成遠年久陳實爲全球第一白蘭地酒性醇味美氣香質純常飲之可袪一切意外之病嚴冬盛暑飲之尤宜賜顧諸君請認明藍牌三星及英文名稱總經理上海英商源和有限公司
Realistic images of the bottle
Faithful reproduction of the trademark to help the consumer to authenticate the original brand
Taste, quality
Hyperbolic : the best brandy
Rational : injonction to authenticate the original trademark, description of product qualities (taste, smell, fragrance) but no health apeal
Emotional : taste appeal
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