293 | MADS

639 documents

193/639 results

Press

ID	293
Title	Advertisement for Allenbury's Pastille (愛蘭百利喉糖 Ailan bailihoutang) in the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	20
Area Code	F7
ACTORS
Business sector	H 1
Product type	Pastille
Advertiser	ALLEN & HANBURYS LIMITED
DISCOURSES
Textual elements	愛蘭百利喉糖 [AILAN BAILIHOU TANG] [ALLENSBURY’S THROAT PASTILLES] 保君喉部保喉聖品百發百中愛蘭百利喉糖。以熟黑加侖子和以藥物製成。味廿芬芳。保喉生津。吸煙者尤不可少。各大藥房均有經售　上海倫敦愛蘭漢百利有限公司製造
Visual elements	(B1) Realistic image of the package (B3) Synecdochal/educative illustration of the consumer (female throat) demonstrating how to use the product and its effects (B5) Internal circle frame (B5) Strong contrasts (black/white)
Appeal	Health, woman
Language	Chinese
Comment	(A1, A4) Title: brand/product name and effets (to protect throat) (A2) Slogan/catch-phrase: efficacy, precision (idiomatic phrase: 百發百中 baifabaizhong) (A3) Rational text (health appeal): description of the product qualities, effects, how to use it
Keyword(s)	press, newspaper, Shenbao, health, woman, throat, pastille, circle, frame, arrow, contrast, black, white, package,
Related Document	Advertisement for Pastille Valda 服華達丸 (Fuhuada wan) in the Shenbao, January 5, 1934

Image

File information
- size: 37.07 ko
- type: image/png

File information
- size: 148.64 ko
- type: image/png

193/639 results