(A1, A2) Title/cath-phrase (sunlight and beauty appeal)

(A3) Long rational/educative text:

• testimonial: example of Mrs. Cheng, an active woman: tough engaged in various activities, she always keeps her beautiful appearance thanks to Three Flowers vanishing cream

• beauty/appearance as the first selling point

• health appeal as the second selling point (capacity to protect face skin against) : 保護 (baohu), 免受 (mianshou) -> the same product can also be used as talcum/face powder (香粉 xiangfen)

NB rich lexical field for expression sensation/sense

• primarly related to touch: softness (柔 rou, 膩 ni), dust 風塵 (fengchen)
• sight, appearance: facial appearance (面容 mianrong); 見 (jian),