331 | MADS

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Press

ID	331
Title	Advertisement for Zhenfen Dyeing Company "190 Atomic blue cloth" (190 原子藍布 yuanzi lanbu) in the Shenbao, Jan 1 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	5
Location on page	HG
Area Code	F6
ACTORS
Business sector	B 2
Product type	B2
Advertiser	ZHENFENG DYEING COMPANY, LIMITED
DISCOURSES
Textual elements	190原子藍布芷江圖　民族圖藍布領袖　洗晒不變震豐染識廠股份有限公司總管理處·上海牛莊路七六三號·電話·九三三二九·九五五三四
Visual elements	(B1) Realistic yet distant images of gifts (calendars) (B3) Huge illustration: dynamic/metaphoric illustration (erupting volcano) directly related to the brand name
Appeal	Superiority, quality, durability, convenience
Language	Chinese, English
Comment	Short minimalist text Hyberbolic image, rational slogan (washable, superiority)
Keyword(s)	Newspaper, press, Shenbao, hyperbolic, rational, washable, hygiene, emotional, dynamic, picture, atomic, 190, number, blue, color, cloth, dyeing, textile, volcano, eruption, gift, calendar

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