334 | MADS

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Press

ID	334
Title	Advertisement for Kailing Electric Motor Factory (開靈馬達電業製造廠有限公司) in the Shenbao, Jan 1 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	3
Location on page	BD
Area Code	C1
ACTORS
Business sector	E 1
Product type	Motor
Advertiser	KAILING ELECTRIC MOTOR COMPANY, LIMITED
DISCOURSES
Textual elements	恭賀新禧開靈馬達一開就靈負責保用開靈馬達電業製造廠有限公司出品廠址：上海徐家滙路（盧家灣西）二八六九號電話：七五九一八　電報掛號：五八〇二一五
Visual elements	(B2) Trademark (white letter "K" in a black bell) (B3) Realistic illustration of the motor engine (B4) External border made of characters - repeting the name of the company (B5) Strong contrasts (black/white)
Appeal	Speed, efficiency, guarantee
Language	Chinese, English
Comment	Rational discourse Short minimalist slogan: start quicly, immediately useable
Keyword(s)	Newspaper, press, Shenbao, rational, efficiency, speed, immediacy, electric, motor, industry, trademark, bell, border

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