341 | MADS

639 documents

241/639 results

Press

ID	341
Title	Advertisement for Aemesis 愛美西施 (Aimei xishi) female medicine in the Shenbao in 1941
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1941
Month	February
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	14
Location on page	HD
Area Code	B4
ACTORS
Business sector	H 1
Product type	medicine
Advertiser	TIANPING CHEMICAL WORKS
DISCOURSES
Textual elements	十人懷胎七人（吐）任何姙娠嘔吐及因姙娠而起諸種異常性輕重症候乃至虧弱病倒者，如服　愛美西施　ＡＥＭＥＳＩＳ無不藥到病除，迅速恢復健康，久服防小產並保母子康寧。本品兼治老幼婦女一切虛弱症，不育症，助長少女發育，促進全身健美，調經養血，防止早老。小瓶卅粒，大瓶百五十粒，藥房公司均售。天平化學製藥廠出品。
Visual elements	(B1) Unclear image of the bottle (B3) Strange abstract illustration (B5) Studied typography, play on contrasts (gradation of white, black, grey), English brandname used as visual marker
Appeal	Health, woman, motherhood, child, beauty, West
Language	Chinese
Comment	Rational text describing the product qualities/effects, how to use it (against abnormal pains and illnesses during pregnancy, menstruation pains, and other female diseases).
Keyword(s)	press, newspaper, Shenbao, health, woman, rational, bottle, beauty, West, mother, pregnancy, child, menstruation

Image

File information
- size: 49.15 ko
- type: image/png

File information
- size: 132.45 ko
- type: image/png

241/639 results