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Press

ID	347
Title	Advertisement for New Star Research Laboratories (NS) in the Shenbao in 1941
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1941
Month	February
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	10
Location on page	HG
Area Code	F1
ACTORS
Business sector	H 1
Product type	Health
Advertiser	NEW STAR RESEARCH LABORATORIES (N.S.)
DISCOURSES
Textual elements	ＴＲＡＤＥ　ＭＡＲＫ　ＮＳ　ＮＥＷ　ＳＴＡＲ　ＲＥＳＥＡＲＣＨ　ＬＡＢＯRＡＴＯＲＩＥＳ最新發現療淋特效新藥新樂的能分男用及女用兩種：單管雙管均備着名老牌皮膚病專藥妙特靈分藥水藥膏二種：大小瓶盒均備福兒星治理小兒百病　百痛寧立止一切疼痛　瘧必净撲滅各種瘧疾　通乃平超等淸瀉妙劑擉特靈專治一切胃病：有粉劑片劑二種本行獨家經理之「新樂的能」「特製樂的能」「普通樂的能」及「妙特靈」藥水藥膏「獨特靈」粉劑片劑等著名良藥兹因原料日益騰貴不得已訂於今日起一律照去年九月份價目表加二成計算但批發折扣仍按舊例祗希各界　公鑒　新星西藥行無限公司總經理　上海派克路藍屋：電話三四一○八
Visual elements	(B2) Trademark: white star on a black circle, bearing the company's initials "N.S." at the center) (B4) Radiating internal frame, on a black background
Appeal	Health, new, science, expertise, variety
Language	Chinese, English
Comment	Multibrand/product advertisements, displaying the latest discoveries of the company. Four major products, for four distinct diseases and users. (A2) Rational catch-phrase: latest scientific discoveries/findings (A3, A4) Rational texts (describing the products, effets and uses) (A3) Propaganda in favor of the company (expertise, special prices)
Keyword(s)	press, newspaper, Shenbao, health, science, discovery, new, latest, price, child, woman, skin, ointment, multibrand, multiproduct, collective, price, expert, trademark, logo, star, research

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