385 | MADS

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Press

ID	385
Title	First occurrence of advertising rates on the first page of the newspaper Shenbao in 1879 (Saturdary, February 2)
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1879
Month	February
Day (number)	2
Day	Saturday
SPATIAL ENVIRONMENT
Page	1
Location on page	HC
ACTORS
Business sector	C 1, F 6
Product type	Newspaper space
DISCOURSES
Textual elements	本館刊印告白第一日每字取錢五文第三日至第七日按日每字取錢三文第八日起按日每字取錢二文半結算字數先以五十字之處為率多則以十字遞加此啓
Language	Chinese
Comment	Reference: Roberta Wue, Selling the Artist: Advertising, Art, and Audience in Nineteenth-Century Shanghai, The Art Bulletin, New York, vol. 91, no. 4, (2009): 463-480 (p. 465-466, p. 478 note 11).
Keyword(s)	Newspaper, press, Shenbao, avertisement, rate, space, line, character, day, time, space, first, page

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