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Press
ID655
TitleThe Shanghai Times and The Shanghai Sunday Times
SourceCarl Crow, Inc., Newspaper Directory of China, 1937
TypeDirectory
TEMPORAL ENVIRONMENT
Year1937
SPATIAL ENVIRONMENT
Page128
Location on pageCENTER
Actual sizeWhole page
ACTORS
Business sectorC 1
Product typeNewspaper
Advertiser
DISCOURSES
Textual elements

館報時唔泰海上

THE SHANGHAI TIMES

AND

THE SHANGHAI SUNDAY TIMES

The Two Mediums with an International appeal, circulating among the real purchasing classes, Chinese and Foreign. 

Established since 1901

Include the "Times" in your next China advertising budget. 

Specimen copies, rayes and full information on request. 

THE SHANGHAI TIMES

160, Avenue Edward VII, Shanghai

Cables: "Times, Shanghai"

Telephone: 16860. Ext. to all depts. 

Visual elements

Thin ornamental border. Play on typography.

Appeal

International, money, elite

LanguageEnglish
Comment

Note the use of the word "mediums" (in the plural form). 

Keyword(s)advertising; budget; circulation; international; purchasing; power; class; foreign; Chinese; rate; information; request; specimen; copy; daily; sunday; medium; England; press; newspaper; sole; agent;
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