Recording a Decade of
"SERVICE AND PROGRESS"
"Service & Progress"
On September 1, 1926, the China Commercial Advertising Ageny started its business. As its motto, "Service and Progress" was adopted. Believing that "advertising is the life of trade", and dedicating ourselves to its developmentm we set our mind to work...and to succeed.
To-day, we are happy to see that our efforts in advertising have helped in the promotion of commerce, industry, and international fellowship in this cosmopolitan communitiy and throughout China. We take pride in recording the progress in the decade just completed.
SERVICE in advertising was not generally understood at the time we started. "Space-brokers" were numerous, soliciting business mostly on rebates. Trained men in copy and art-work were hard to find. People were not so advertising-minded as they are to-day. Despite prejudices and difficulties, we determined to develop a Service baed on our intimate knowledge of the market and of the people.
If there is one thing we, this agency, are proud of, it is our understanding of the Chinese people - and how to make them stop, read, and dig into their pockets to part with their hard-earned money in exchange for merchandise. This understanding - plus genuine creative talent - makes our service valuable.
PROGRESS, as we hace experienced, is the natural outcome of every conscientious effort to satisfy the advertiser. Our recrds for the last 10 years show we have been successful in securing additional clients each year in keeping them thoroughly satisfied. In 1926, we had 5 clients and prepared copy for 18 products; to-day, we have 97 clients and prepare copy for 181 products.
In the achievement of our aim, we are glad to take this occasion to thank all our clients for their continued patronage and to acknowledge with grateful appreciation the encouragement and co-operation extended us right through the years by a large number of friendsm including our associated agencies abroad and the publishers in China.
And, in the furtherance of this Service, we shall always be guided by what Emerson, the famous American essayist, once said -
"Progress is the activity of to-day and the assurance of to-morrow."
Proprietor and General Manager
THE CHINA COMMERCIAL ADVERTISING AGENCY