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Full referenceScott, Walter Dill,

The psychology of advertising. A simple exposition of the principles of psychology in their relation to successful advertising,

(1913)
TypeBook
Author(s)Scott, Walter Dill
Title

The psychology of advertising. A simple exposition of the principles of psychology in their relation to successful advertising,

Year1913
Place of publicationBoston
Title of bookThe psychology of advertising. A simple exposition of the principles of psychology in their relation to successful advertising,
PublisherSmall, Maynard & Company
Number of Pages306
Keywordsadvertising, psychology, handbook, application, practical, successful
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