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Full referenceChina Commercial Advertising Agency 中國華商廣告公司, China Publishers' Directory: a practical guide to newspapers and periodicals for China advertisers (1934)
TypeBook
Author(s)China Commercial Advertising Agency 中國華商廣告公司
TitleChina Publishers' Directory: a practical guide to newspapers and periodicals for China advertisers
Year1934
Year of publication1934
Place of publicationShanghai
PublisherChina Commercial Advertising Agency 中國華商廣告公司
Number of Pages129
LanguageEnglish
URLhttps://searchworks.stanford.edu/view/2269687
SubjectHistory
Keywordsadvertising, advertisement, advertiser, directory, publisher, newspaper, periodical, province, interwar, circulation, size, type, page
Abstract

A directory of newspapers and periodicals in China, compiled and published in Shanghai in 1934 by the China Commercial Advertising Agency (中國華商廣告公司). Includes maps of China by provinces, an index and a four-page supplementary list. Newspapers are listed by provinces and cities. Each section is introduced by a brief description of the province's geography, population and economical features, as well as its main cities. For each newspaper, the directory provides the following information: English name, Chinese name, date of establishment, publication frequency, circulation figures, the number of pages, size of type-page, the number and size of columns, and sometimes publishers' remarks. The directory also includes illustrations, mainly advertisements for newspapers and advertising agencies. 

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