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Full referenceCarl Crow, Inc., Newspaper directory of China (including Hongkong) & advertising manual: an annual data book and technical record for all newspapers and periodicals in China (1937)
TypeBook
Author(s)Carl Crow, Inc.
TitleNewspaper directory of China (including Hongkong) & advertising manual: an annual data book and technical record for all newspapers and periodicals in China
Year1937
Year of publication1937
Place of publicationShanghai
PublisherCarl Crow, Inc.
Number of Pages230
Edition4
LanguageEnglish
SubjectEconomics & Management
Keywordsadvertising, advertisement, advertiser, annual, data, directory, handbook, manual, newspaper, periodical, record, China, Hongkong, interwar
Note

Newspapers names are arranged alphabetically by cities, second by language, and finally by publication type (frequency). The directory includes Hongkong and Macao. 

That fourth edition further includes an unfoldable map of China and many advertisements for newspapers and periodicals. For each city, a short introduction provides important geographical and demographic facts. For each newspaper, the directory indicates the place of publication (adress of the newspaper office), the number and size of pages, its circulation. The 1937 directory is preceded by an advertising manual aimed to provide advertisers a brief introduction to newspaper mechanical requirements, direct mail advertising, outdoor adertising and radio advertising. 

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