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Description
Full referenceWang, Jian, Foreign advertising in China: becoming global, becoming local (2000)
TypeBook
Author(s)Wang, Jian
TitleForeign advertising in China: becoming global, becoming local
Year2000
Year of publication2000
Place of publicationAmes
PublisherIowa State University Press
Number of Pages164
ISBN978-0-8138-1828-3
LanguageEnglish
SubjectHistory
KeywordsAdvertising, agency, americanization, China, consumer, contemporary, history, imperialism, foreign, global, local, hybridity
Abstract

Source: Morgan, 2009: 14-15

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