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Description
Full referenceXu, Baiyi, Marketing to China: one billion new customers (1990)
TypeBook
Author(s)Xu, Baiyi
TitleMarketing to China: one billion new customers
Year1990
Year of publication1900
Place of publicationLincolnwood, Ill.
PublisherNTC Business Books
LanguageEnglish
SubjectEconomics & Management
KeywordsAdvertising, marketing, China, contemporary, Consolidated National Advertising Agency, copywriter, consumer, customer, biography, testimonial, memoir
Note

Xu Baiyi was a copywriter at the Consolidated National Advertising Co. He received advertising training through a correspondence course from the Dixon School of Advertising in London. 

Source: Interview with Xu Baiyi, Shanghai, 1996 (quoted by Wang, 2000: 30). 

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