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122The notion of "public": four concentric circles

101Size of a page of the newspaper Shenbao between January 1913 and August 1918

102Size of a page of the newspaper Shenbao between August 1918 and 1949

103Size of a page of the newspaper North China Daily News January 1906 and June 1923

105Size of a page of the newspaper North China Daily News from April 1944 to December 1949

104Size of a page of the newspaper North China Daily News between June 1923 and December 1941

130Seasonal effects on advertisements in the Chinese newspaper Shenbao (1914-1949)

131Seasonal effects on advertisements in the British newspaper North China Daily News (1914-1950)

116Scale of visuality measuring conformity/deviations to the “ideal copy” in the Chinese newspaper Shenbao (1914-1949)

125Scale of visuality measuring conformity/deviations to the “ideal copy” in the British newspaper North China Daily News (1914-1949)

126Scale of advertising creativity in the Chinese newspaper Shenbao (1914-1949)

127Scale of advertising creativity in the British newspaper North China Daily News (1914)

119Scale of advertising borders in the Chinese newspaper Shenbao (1914-1949)

124Scale of advertising borders in the British newspaper North China Daily News (1914-1949)

117Scale of advertising areas in the Chinese newspaper Shenbao (1914-1949)

118Scale of advertising areas in the British newspaper North China Daily News (1914-1949)

115Pyramide sociale des marques de cigarettes et de leurs marchés à Shanghai (1902-1949)

120Politiques fiscales dans les concessions et la presse à Shanghai (1914-1949) : critères exclusifs/partagés

123Patterns of advertising modernity in Shanghai (medium-oriented view) (1905-1943)

121Duel between two tailors' shop signs on Broadway, Shanghai (after Clark, 1894)

114Discordances et recoupements entre ma typologie des produits et celle proposée par les chercheurs de Qinghua en 1923

128Circulations of pharmaceutical brands between the newspapers Shenbao and North China Daily News (1914-1949)

132Circulations of cigarette brands between the press and streets of Shanghai (1905-1949)

129Circulations of cigarette brands between the newspapers Shenbao and North China Daily News (1914-1949)
   
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