This set of bar charts examines to which types of products the three main styles were specifically applied to. The measurements were made from our usual samples of the Shenbao: January 7, 1914; January 3, 1924; January 5, 1934; February 1, 1941; January 1, 1949. Each chart stands for a given sample (issue/year).

The charts reveal that the rational style was used for any type of product during the whole period. Since the beginning of the period, the hyperbolic style more specifically applied to medicines, industry, alcohol, and to a lesser extent, cigarettes. It was then adopted by appearance culture, entertainments and nutrition in the 1930-1940s. Confined to medicines and tobacco, the emotional/suggestive discourse  became widespread after 1924-1934. Only the industrial and financial sectors escaped from the emotional wave.