This set of bar charts measure the relative importance of two major appeals that were used to advertise appearance-oriented products at the time: health and beauty/sex appeal, which either compete or complete each other. Behind the phrase "appearance products", we mainly include cosmetics, clothing, culture, automobile and hygienic products. For consistency reasons, the measurements were made after the same five samples as used for the Chinese newspaper Shenbao (except for January 7, 1914:  January 3, 1924; January 5, 1934; February 1, 1941; January 1, 1949). In each sample, we have recorded the occurrences of each appeal: health only (green), beauty/sex only (red), or a combination of the two appeals in the same advertisement (blue).