This graph aims to correlate the number of occurrences (blue line) to the number of variants (red line) in a given series of advertisements extracted from the Chinese newspaper Shenbao in 1914.The measurements have been made after an extended weekly sample of this newspaper (Jan 7-15, 1914).

This graph reveals three creativity profiles: the medical brand Scott's Emulsion embodied the maximal creativity (8 variants/8 occurences), while the cigarette brand Three Castles offered the minimal creativity (1 variant/8 occurrences) and Doan Backache & Kidney Pills displayed a medium creativity (1 variant (1 variant/3 occurrences).