This graph aims to correlate the number of occurrences (blue line) to the number of variants (red line) in a given series of advertisements extracted from the Shanghai-based British newspaper North China Daily News in 1914. For consistency reasons, the measurements have been made after the same extended weekly sample as that used for the Chinese newspaper Shenbao (Jan 7-15, 1914).
This graph reveals three creativity profiles. As in in the Chinese newspaper Shenbao, the medical brand Scott's Emulsion embodied the maximal creativity (8 variants/8 occurences), while the Japanese beer brand Asashi offered the minimal creativity (1 variant/8 occurrences) and Beecham's Pills displayed a medium creativity (1 variant (1 variant/3 occurrences).
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