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ID Title Description 

127Valeurs associées à la vieillesse sur les publicités du Shenbao (1914-1949)

Valeurs associées aux représentations de la vieillesse sur les publicités du Shenbao (1914-1949) : positive

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128Valeurs associées à l'âge adulte sur les publicités du Shenbao (1914-1949)

Valeurs associées aux représentations de l'âge adulte sur les publicités du Shenbao (1914-1949) : positive

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217Types of advertisement borders correlated to situation, page location and density in the newspaper Shenbao (1914-1949)

This triple line graph aims to correlate types of borders to their situation (page number), page location and to the density

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238Time variations in the recorded advertising population in Shanghai foreign settlements (1905-1943)

This timeline-style bar chart reveals the uneven distribution of recorded advertisements in Shanghai foreign settlements

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275A rhythmanalytic essay of Claude Neon Lights’ signs: Nine rhythmic profiles in Shanghai foreign settlements (1931-1941)

This table and the related pie aims to further refine the rhythmanalysis based on signs or advertisers' duraction by combining

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225Uneven distribution of recorded advertisements in Shanghai foreign settlements (1905-1943)

This set of three lines shows the uneven distribution of recorded advertisements in Shanghai foreign settlements between

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239Advertising population in the newspaper North China Daily News (1914-1949)

This set of three curves traces the evolutions of advertising population and density in the Shanghai-based British newspaper

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223Advertising population in the Chinese newspaper Shenbao (1914-1949)

This set of three curves traces the evolutions of advertising population and density in the Chinese newspaper Shenbao

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197Types of titles in Shenbao advertisements (1914-1949)

This set of six bar charts measures the relative importance of the various types of advertisement titles in our usual

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249Types of discursive styles in the British newspaper North China Daily News advertisements (1914-1949)

This set of six bar charts measure the relative importance of the three main types of discursive styles (or "ages") used

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198Types of discursive styles in the Chinese newspaper Shenbao advertisements (1914-1949)

This set of six bar charts measure the relative importance of the three main types of discursive styles (or "ages") in

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203Measuring the “visual turn” in Shenbao advertising (1914-1949)

This set of pie charts is an attempt to evaluate the so-called "visual turn" which obsesses quite a number of scholars

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253Circulations of pharmaceutical brands and firms between the Chinese and British newspapers Shenbao and North China Daily News (1914-1949)

This set of four graphs aims to measure the proportion of pharmaceutical brands and firms, either shared or confined to

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215Modelizing advertising spatial patterns in the newspaper Shenbao: an essay to correlate area, situation and page location in the newspaper Shenbao (1914-1949)

This set of five graphs offers a synthetical view of the previous analyses made from our five usual samples of the newspaper

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222Distribution of the advertising population in the newspaper Shenbao (1914-1949)

This set of five curves aims to trace the distribution of the advertising population (number of advertisements per page)

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226Distribution in terms of medium of recorded advertisements in Shanghai foreign settlements (1905-1943)

This set of five bart charts shows the distribution of recorded advertisements in Shanghai settlements between 1905 and

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224Uneven distribution of recorded advertisements in Shanghai foreign settlements (1905-1943)

This set of bar charts shows the uneven distribution of recorded advertisements in Shanghai foreign settlements between

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228Advertising surfaces (standards and size slices) in Shanghai foreign settlements (1905-1943)

This set of bar charts shows the distribution of advertising structures according to their dimensions in Shanghai foreign

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200Healthy or/and tasty? The trend from health to taste appeal in Shenbao advertisements for comestible products (1914-1949)

This set of bar charts measure the relative importance of two major appeals that were used to advertise comestible products

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250Healthy or/and tasty? The trend from health to taste appeal in the North China Daily News advertisements for comestible products (1914-1949)

This set of bar charts measure the relative importance of two major appeals that were used to advertise comestible products

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201Healthy or/and sexy/trendy? The trend from health to beauty/fashion appeal in Shenbao advertisements for appearance-oriented products (1914-1949)

This set of bar charts measure the relative importance of two major appeals that were used to advertise appearance-oriented

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251Healthy or/and sexy/trendy? The trend from health to beauty/fashion appeal in the North China Daily News advertisements for appearance-oriented products (1914-1949)

This set of bar charts measure the relative importance of two major appeals that were used to advertise appearance-oriented

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202Woman, man and child appeals in Shenbao advertisements (1914-1949)

This set of bar charts measure the relative importance of sex and age appeals in Shenbao advertisements from 1914 to 1949.

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199Repartition of styles according to the type of product in Shenbao advertisements (1914-1949)

This set of bar charts examines to which types of products the three main styles were specifically applied to. The measurements

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255Branded/unbranded goods in the Chinese newspaper Shenbao (1914-1949)

This set of bar charts aims to trace the emergence of branding and measure the proportion of branded (grey)/unbranded

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246Branded/unbranded goods in the British newspaper North China Daily News (1914-1949)

This set of bar charts aims to trace the emergence of branding and measure the proportion of branded (grey)/unbranded

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240Advertising-populated regions in the British newspaper North China Daily News (1914-1949)

This set of bar charts aims to measure the surfaces covered by advertisements in the Shanghai-based British newspaper

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220Advertising-populated regions in the Chinese newspaper Shenbao (1914-1949)

This set of bar charts aims to measure the surfaces covered by advertisements in the newspaper Shenbao, according to the

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243Measuring the relative importance of gradual types of borders in the British newspaper North China Daily News (1914-1949)

This set of bar charts aims to measure the relative importance of the three main types of borders identified in the newspaper

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216Measuring the relative importance of gradual types of borders in the newspaper Shenbao (1914-1949)

This set of bar charts aims to measure the relative importance of the three main types of borders identified in the newspaper

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212Situation of advertising zones in the newspaper Shenbao (1914-1949)

This set of bar charts aim to locate advertising zones in each sample issue of the newspaper Shenbao from 1914

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213Page location of advertising zones in the newspaper Shenbao (1914-1949)

This set of bar charts aim to finely locate advertising zones on each page of the newspaper Shenbao from 1914

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30524-sheet boards in Shanghai: Prevailing of color-painted over paper-pasted boards (1929)

This pie charts shows the number and ratio of advertising boards (standard 24-sheet boards) in Shanghai before 1929, according

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232Annual advertising expenses in Shanghai and China newspapers (1929)

This pie charts shows the distribution of the money spent in advertising newspapers in Shanghai and other cities in China

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231Annual advertising expenses in China newspapers: distribution betwen Chinese and foreign newspaper (1929)

This pie charts shows the distribution of the money spent in advertising newspapers between Chinese and foreign newspaper

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233Annual advertising expenses by Chinese and foreign firms in China (1929)

This pie charts shows the distribution of the money spent in advertising by Chinese and foreign firms in China before

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230Annual advertising expenses in China: distribution betwen newspaper and outdoor advertising (1929)

This pie charts shows the distribution of the money spent in advertising between newspaper and outdoor advertising in

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237Importance of daily newspapers published in Shanghai (1929)

This pie charts shows the distribution of the main daily newspapers published in Shanghai according to their size and

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236Number of daily newspapers in Shanghai and China (1929)

This pie charts shows the distribution of daily newspapers published in China between Shanghai and other places in China.

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227Actual and virtual spaces of advertising in Shanghai (1905-1943)

This pie chart shows the global distribution between virtual (imaginary) (in blue) and actual (red) spaces of advertising

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234Advertising press media in China: distribution between daily and non daily publications (1929)

This pie chart shows the distribution of press advertising media between daily newspapers and non daily publications (periodicals,

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269Growth of advertising agencies in Shanghai (1905-1956)

This graph line aims to show the gradual development of advertising agencies in Shanghai. Their number more than doubled

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257Creativity profiles in North China Daily News advertisements (1914)

This graph aims to correlate the number of occurrences (blue line) to the number of variants (red line) in a given series

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256Creativity profiles in Shenbao advertisements (1914)

This graph aims to correlate the number of occurrences (blue line) to the number of variants (red line) in a given series

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259Frequency and creativity in North China Daily News advertisements (1914)

This graph aims to correlate creativity (measured by the coefficient of variation) (red line) with frequency (blue line)

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258Frequency and creativity in Shenbao advertisements (1914)

This graph aims to correlate creativity (measured by the coefficient of variation) (red line) with frequency (blue line)

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311A critical view of my photographic corpus (1905-1949): Temporal discrepancies (day/night scenes)

This graph aims to better visualize corpus discrepancies in terms of time - more precisely the uneven distribution between

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310A critical view of my photographic corpus (1905-1949): Temporal discrepancies (timeslices)

This graph aims to better visualize corpus discrepancies in terms of time (number and % of photos taken per timeslices).

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263Advertisers’ turnover on Oriental Advertising Agency's boards in the International Settlement (May 1-December 31 1914)

These set of three charts aims to refine the rhythmanalysis based on contracts duraction by appreciating the nature and

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274Advertiser’s turnover on Claude Neon’s signs in the French Concession (Dec 20 1935-Dec 31 1937)

These set of three charts aims to refine the rhythmanalysis based on contracts duraction by appreciating the nature and

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126Statut des enfants représentés sur les publicités du Shenbao (1914-1949)

Statut des enfants représentés sur les publicités du Shenbao (1914-1949) : simple "appât" (child appeal),

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303North China Daily News circulation: Average daily number of copies printed and distributed (1933)

Source: "A circulation census. Increase in Chinese readers: Distribution Statistics." North China Herald and Supreme

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304North China Daily News circulation: Nationality of readers (1933)

Source: "A circulation census. Increase in Chinese readers: Distribution Statistics." North China Herald and Supreme

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125Répartition des représentations publicitaires entre les âges dans le Shenbao (1914-1949)

Répartition entre les âges des représentations publicitaires dans le Shenbao (1914-1949). Mesures réalisées

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124Produits associés à l’enfance dans le Shenbao (1914-1949)

Produits associés à l'enfance dans le Shenbao (1914-1949). Mesures réalisées à partir de nos cinq échantillons

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187Evolution du nombre d'annonceurs (advertisers) dans les rues de Shanghai entre 1914 et 1943

Nombre total d'annonceurs (advertisers) dans les rues de Shanghai, rapporté au nombre total de publicités.

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151Evolution du nombre d'annonceurs (advertisers) dans le Shenbao entre 1914 et 1949

Nombre total d'annonceurs (advertisers) dans le Shenbao entre 1914 et 1949, rapporté au nombre total

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189Evolution du nombre d'annonceurs (advertisers) par secteurs productifs dans les rues de Shanghai (1914-1943)

Nombre d'annonceurs (advertisers) identifiés pour chaque secteur productif dans les rues de Shanghai entre 1914

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153Evolution du nombre d'annonceurs (advertisers) par secteurs productifs dans le Shenbao entre 1914 et 1949

Nombre d'annonceurs (advertisers) dans chaque secteur productif dans le Shenbao entre 1914 et 1949.

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112Evolution of the page surface of the newspaper Shenbao (1872-1949)

N'ayant eu accès directement aux journaux originaux, ces mesures n'auraient pu être possibles sans l'aide du directeur

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