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Maps
ID166
TitleGlobal/local tensions created by the sectorization process of shopsigns: two case studies on Avenue Joffre (1933-1939)
Digitized fileNo
Year Start1933
Year End1941
Description

These maps illustrate two cases of tensions or conflicts created by the sectorization process of shopsigns/signboards on Avenue Joffre (French Concession) between 1933-1941:

  • the battle between medical global brands through local pharmacies
  • the battle between local bars of cafes through global brands of beer
Keywordssectorization, tensions, conflicts, war, battle, brand, global, local, pharmacy, beer, bar, cafe
LanguageEnglish, French
Image

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adCoMap_ID-166_No-01.jpeg

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Diapositive01.png (81.52 ko)

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- size: 81.52 ko
- type: image/png

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adCoMap_ID-166_No-02.jpeg

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Diapositive02.png (340.12 ko)

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- size: 340.12 ko
- type: image/png

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adCoMap_ID-166_No-03.jpeg

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Diapositive03.png (326.37 ko)

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- size: 326.37 ko
- type: image/png

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