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Tables
ID121
TitleTypes of areas and traffic conditions in the United States in the 1930s (after Hoyle, 1936)
Year Start1936
DateTuesday 6 December 2016
Description

This table offer a synthetical view of the various types of areas (depending on their nature) (first sheet) and traffic conditions (second sheet) identified by Hoyle in his handbook dedicated to outdoor advertising in the United States, published in 1936. By contrast, that typology did not apply to Shanghai at the time, and it would be very difficult, if not impossible, to establish such a refined and clean-cut classification of districts and subdistricts in the Chinese yet multicultural city of Shanghai.

Source: Hoyle, John T. Outdoor, Street-Car, and Radio Advertising. Scranton, Pa., International textbook co., 1936.

***

Ce tableau propose une typologie des quartiers et des modes de circulation aux Etats-Unis, d'après le manuel de publicité américain publié vers 1936 : Hoyle, John T. Outdoor, Street-Car, and Radio Advertising. Scranton, Pa., International Textbook Co., c. 1936 :

  • “Characters of Location” (12, 26) (1er onglet)
  • "Types of Traffic" (11, 25) (2ème onglet)
Keywords handbook, United States, outdoor, area, district, substrict, commercial, shopping, retail, manufacturing, industrial, traffic, classification, comparison
URLhttp://archive.org/details/outdoorstreetcar00hoylrich
LanguageEnglish, French
Image

Hoyle_USAreaTraffic_1936.xlsx (27.32 ko)

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