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Tables
ID172
TitleList of advertising agencies in Shanghai (after reports from the US Department of State)
Year Start1927
Year End1932
DateThursday 1 February 2018
Description

List of advertising agencies in Shanghai, after two special reports from US Department of State: 

  • List of 12 prominent advertinsing companies in Shanghai, dated October 19, 1927. Supplementing report dated June 15, 1927, on the subject of "Advertising Media and Methods", from Edwin S. Cunningham, American Consul General, Shanghai, China. Source: NARA, RG59-CRT-box257
  • List of Shanghai Advertising agencies; Appendix I to the report from J. Ernest Black, American Vice Consul, dated September 21, 1932, on the subject of "Advertising in Shanghai". Source: NARA, RG59-CRT-box948. 

The 1927 list provides the name of agencies, their address, nationality, name of manager, specialty, and in some cases year of establishment, capital; size, number of boards (in case of outdoor advertising), rent for boards, annual business. This report also includes figures about the number of large and small boards in China, according to the nationalities of agencies in Shanghai, the mini and maxi sizes of boards, mini and maximum rent, according to the nationalities of agencies (see 3rd sheet "Figures"). 

While containing a more important number of firms, the list established in 1932 only indicates the names, addresses and nationalities of advertising agencies in Shanghai. 

Keywordsagency ; address ; nationality ; capital ; specialty ;
LanguageEnglish
Image

ListAdAgencies_1927-1932.xlsx (17.75 ko)

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