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160A critical review of Mittler's "Imagined Communities Divided" (2013): Six proposals to establish a spatial history of advertising in modern Shanghai

162Advertising circles in Shanghai (1897-1949)

143Case study of the Shanghai-based dairy company Newmilks, Ltd. (1934-1938)

113Cigarette brandscape in the streets of Shanghai (1919-1929)

114Cigarette brandscape in the streets of Shanghai (1930-1937)

115Cigarette brandscape in the streets of Shanghai (1938-1943)

116Cigarette brandscape in the streets of Shanghai (post 1943)

112Cigarette brandscape in the streets of Shanghai before 1919

124De la densification (1914-1934) à la déforestation (1941-1949) du paysage pharmaceutique dans le Shenbao entre 1914 et 1949

159Déforestation croissante du paysage de la cigarettes dans le North China Daily News entre 1914 et 1949

156Déforestation croissante du paysage pharmaceutique dans le North China Daily News entre 1914 et 1949

157Densification progressive et régulière de l'offre en cigarettes dans le Shenbao entre 1914 et 1949

158Densification progressive et régulière de l'offre en cigarettes dans les rues de Shanghai entre 1912 et 1949

101Galaxy of business sectors in Shanghai press and street advertising (1905-1949)

144Galaxy of patterns "assemblages" in Shanghai advertising spaces (1905-1943)

119Galaxy of products and brands advertised in the streets of Shanghai (1905-1919)

120Galaxy of products and brands advertised in the streets of Shanghai (1919-1929)

121Galaxy of products and brands advertised in the streets of Shanghai (1930-1937)

122Galaxy of products and brands advertised in the streets of Shanghai (1938-1943)

161Limitations of Mainstream Historical Research on Advertising

146North China Daily News cigarette brandscape in 1914

154North China Daily News cigarette brandscape in 1924

153North China Daily News cigarette brandscape in 1934

151North China Daily News cigarette brandscape in 1941

147North China Daily News cigarette brandscape in 1949

145North China Daily News health brandscape in 1914

152North China Daily News health brandscape in 1924

150North China Daily News health brandscape in 1934

149North China Daily News health brandscape in 1941

148North China Daily News health brandscape in 1949

142Overlappings between contemporary handbook's and my own typology of advertising "styles" or "ages" in Shanghai (1914-1949)

155Scott's Emulsion advertisement series in the newspapers Shenbao and North China Daily News (1914)

107Shenbao cigarette brandscape in 1914

108Shenbao cigarette brandscape in 1924

109Shenbao cigarette brandscape in 1934

110Shenbao cigarette brandscape in 1941

111Shenbao cigarette brandscape in 1949

106Shenbao health brandscape in 1914

105Shenbao health brandscape in 1924

104Shenbao health brandscape in 1934

103Shenbao health brandscape in 1941

102Shenbao health brandscape in 1949

118The rhizom of health advertising after the Shenbao (1914-1949)

141Typo-chronology of advertising "styles" or "ages" in Shanghai (1914-1949)

117Typology of products and business sectors in the Shanghai press in 1923 (after an analytical study by Chinese scholars from Qinghua University)

137Urban patterns: les espaces publicitaires, observatoires et laboratoires de la modernité urbaine (Beauty)

136Urban patterns: les espaces publicitaires, observatoires et laboratoires de la modernité urbaine (Hygiene)

133Urban patterns: les espaces publicitaires, observatoires et laboratoires de la modernité urbaine (Materials)

139Urban patterns: les espaces publicitaires, observatoires et laboratoires de la modernité urbaine (Modernization)

132Urban patterns: les espaces publicitaires, observatoires et laboratoires de la modernité urbaine (Overview)

140Urban patterns: les espaces publicitaires, observatoires et laboratoires de la modernité urbaine (Rationalization)

135Urban patterns: les espaces publicitaires, observatoires et laboratoires de la modernité urbaine (Safety: how to make Shanghai a "safe" city)

134Urban patterns: les espaces publicitaires, observatoires et laboratoires de la modernité urbaine (Traffic problems: Making Shanghai an "organic" city)

138Urban patterns: les espaces publicitaires, observatoires et laboratoires de la modernité urbaine (Visuality)
   
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