Home | About | User's guide | Contact | Login








907 documents
18/907 results        
Description
companyID119
NameCHINA PUBLISHING HOUSE [CHINA BOOKSTORE]
companyName_zh中華書局
companyName_pinZhonghua shuju
dateStart1924
dateEnd1941
NationalityCHINESE
Buisness SectorC1
countryOriginalCHINA
locationMainShanghai, Nanking Road; 四馬路 (店歡迎矣觀)　
serviceTypeCulture, education
Description

In 1924, the company advertised books on Western famous painting (歐洲名畫 Ouzhou minghua) and Chinese culture (中華新六法 Zhonghua xinliufa). In 1934, the company advertised primary school textbooks (小學教科書) approved by the Ministry of Education (testimonial appeal).

serviceNameBook, textbook
culturalGroupChinese
MediumShenbao, newspaper, press
KeywordCulture, child, education, primary school, junior high school, ministry, publishing house, book, textbook, West, painting, classics, literature, authority, testimonial, patronage, primary
CompetitorCOMMERCIAL PRESS; WORLD BOOKSTORE
PeopleSchoolchildren, reader, literate
Press from this Advertiser (1 result)

130
[id:130]
... ...
18/907 results        

Contact us

Cécile Armand
Institut d'Asie Orientale
ENS de Lyon, Site Descartes
15 Parvis René Descartes
69341 Lyon Cedex 07 France
Email: cecile.armand@gmail.com

Around the Web

Links

Research

Advertising History
Labo Junior Nhumérisme
IAO Scholar

Teaching

Séminaire EHESS "L'historien et l'espace"
Séminaire EHESS "Images et histoire"

Last update: Sunday 3 March 2024 (03:13) +
Page rendering in 0.03s