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Description
companyID432
NameNICHOLAS LIMITED, A. & G. [NICHOLAS PROPRIETARY LIMITED]
companyName_zh上海天祥洋行
companyName_pinShanghai tianxiang yanghang
dateStart1934
NationalityAUSTRALIAN
nationalityOtherBRITISH
Buisness SectorH1
Founding1915-1918
countryOriginalAUSTRALIA
locationMainMelbourne
locationOtherSlough, Bucks (England)
serviceTypeHealth
Description

Manufacturer of "Aspro", launched in 1915 as a competitive substitute to the German brand "Aspirin" manufactured by Bayer Pharma Company. While "Aspirin" appeared in both newspapers (as early as 1914 in the North China Daily News), "Aspro" was advertised exclusively in the Chinese newspaper Shenbao in 1934, and on street-cars in the streets of Shanghai as well.

Source: Graces Guide, AsproAspro-Nicholas

Aspro, of Slough, Bucks.

1915 In response to an Australian government initiative to develop an alternative to Aspirin[1] (produced by Bayer but not patented in Australia), Melbourne pharmacist George Nicholas and an industrial experimenter, Henry Woolf Smith, produced Aspro [2].

Initially the tablet was called Nicholas Aspirin; later the product name was changed to Aspro formed from the last two letters of the name 'Nicholas', and the first three of the word 'Product'.

Improvements were made in tablet manufacturing, especially using the Sanitape packaging press, invented to disperse seeds for farmers, and in marketing, and in the drying of the starch ingredient which allowed the tablets to break up more easily when swallowed.

1918 Nicholas Proprietary Limited was established[3].

1921 The name of the firm was changed from G. R. Nicholas and Co to Nicholas Proprietary Limited[4].

1927 Aspro Ltd was formed in the UK to produce and market Aspro tablets in Europe.

1935 Aspro was incorporated as a public company[5] to acquire the Aspro part of the business of A. and G. Nicholas Ltd (formerly Aspro Ltd)[6].

1953 Wholly-owned subsidiary Nicholas Products Laboratories Ltd acquired Advance Industries Ltd makers of Dispelair freshener and Dip starch[7].

1950s Nicholas Research Institute formed as the research arm of Nicholas Laboratories and British Schering Ltd[8].

1956 Reorganisation of the company's diverse activities under one company which would be called Aspro-Nicholas. New factory built at Slough[9].

serviceNameHealth
culturalGroupWestern, foreign
MediumShenbao, newspaper, press, outdoor, street car
PartnerChina Commercial Advertising Agency
CompetitorBAYER PHARMA COMPANY
PeopleNicholas, George; Woolf Smith, Henry; Trainor, F.D. (representative in China)
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