Presumed manufacturer of "Ultra-Yeast".
The company was founded by Charles Louis Fleischmann, his brother Maximilian, and James Gaff in Riverside, Cincinnati, in 1868.[1] In 1929, the company was merged into Standard Brands by J.P. Morgan, and that same year the company began the sponsorship of the musical variety radio program, The Fleischmann's Yeast Hour starring Rudy Vallée.[2]
Sources/references:
- Wikipedia, "Fleischmann's Yeast", "Charles Louis Fleischmann", "Julius Fleischmann".
- J. Walter Thompson Company. 35mm Microfilm Proofs, 1906-1960 and undated. Reels 9, 12, 25, 26, 49; J. Walter Thompson Newsletter Collection, 1910-2005, Box MN7 (1925-1927). Box MN8 (1927-1930);
- Cécile Armand, "JWT Case study no.5 : Fleischmann's Yeast (1920-1922)", Advertising History (Hypothèses.org), 7 mars 2014; "Fleischmann Acte II (1930-1938): Between the emerging childhood and the third age", Advertising History (Hypothèses.org), 15 mars 2014. Last accessed: June 30, 2017.
- Charles N. Frey, "History and Development of the Modern Yeast Industry". Received October 11 1930. Industrial and Engineering Chemistry. November 1930. Vol. 22, No.11. p.1554-1162.
- Fleischmann's Breadworld website, "History of Yeast". Last accessed June 30, 2017.
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