American manufacturer of Goodrich tyres. Imported/distributed by OLIVIER IMPORT AND EXPORT COMPANY.

A 1914 NCDN advertisement stated: "COMFORT. Many a well-sprung car has its comfort discounted by harsh, lifeless tyres. This is doubly a pity because it is so easily avoided. The natural place to kill vibration is the place where it is first set up, namely, the point of contact with the road. -- Nothing smooths out the rough places on the road like a set of resilient tyres, and there are no tyres so resilient as Goodrich. -- The Goodrich moulded tread, owing to the superb quality of the rubber, is buoyantly alive and capable of instant compressionand recoil. Its elasive, velvety running is a revelation of what good tyres can do to realise the limit of luxury in motoring. GOODRICH TYRES. OBtainable at all garages from the Distributors: OLIVIER IMPORT AND EXPORT COMPANY. Oliver Building. Phone 1930."