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Product
ID361
NameMalted milk, malt extract
Name (zh)麥精牛乳, 花柳麥門, 麥液精膠, 麥乳精
Name (pin)Maijing niuru, Hualiu maimen, Maiyejingjiao, Mairujing
Start date1914
End date1949
Related productMilk
Buisness SectorH1, N1, N2
Description

In 1949, Shenbao advertisements sold malt extract as medical remedy for brain and stomachaches, or to strengthen the body. They recommended to consume dried malt dried or to drink it with milk:

沖飲:奶味特濃
乾吃:別具風味
康福麥乳精之功效
安神 補腦 健胃 強身

Rough translation: To drink with milk or to eat dry, special unique flavour, to repair the brain and stomach, to strengthen the body

Appeal

Health, flavour, taste

MediumNewspaper
SourceNorth China Daily News, Shenbao
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