Vitamins appeared as early as 1934 in both newspapers. This marked the beginning of an absolute "vitamania" until 1949 at least. Vitamins then found their ways into a variety of form: either injection (補針 buzhen), pills (補丸 buwan) or vitaminized milk.

A 1949 advertisement for a calcium-based multivamin (多維鈣 Duoweicai) promises that the product "Contains multiple vitamins, make you stronger, appropriate to all cases, available in all drugstores, each bottle is carefully designed as a gift".