In 1949, a slogan claimed that the product was praised by children themselves. By using such appeal, advertisements participated in making children active consumers on their own right. The same advertisement also called upon the wide popularity of the product and promised strength and longevity to young consumers (兒童恩物, 到處風行, 嬰孩常服, 強壯活潑: Favored by children, popular everywhere, standard dose for infants, strong lively).