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Product
ID519
NameBeer
Name (zh)皮酒
Name (pin)Pijiu
Start date1914
End date1941
Related productAlcoholic drink, brandy, champagne, cognac, rum, vodka, whisky, wine
Buisness SectorL2
Description

The German and the Japanese were the first advertisers of beer in Shanghai and China, as early as 1914, through the two popular brands "Lager" beer and "Asahi", respectively. Both were produced in Qingdao (青島皮酒 Qingdao pijiu). British (Guiness) and Chinese (U.B.) beers appeared later, in 1924.

Appeal

Taste, quality, availability

MediumNewspaper, outdoor
SourceNorth China Daily News, Shenbao
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